Medical Copywriting

Health & Wellness

Save Time. Earn More. Establish Branding.

Save Time

You've already done the hard part. Let me show your patients what you do best.

Grow Your Business

Establish yourself as an authority in your niche to get more patients and earn more.

Cost Effective

As a doctor, content production is the best use of your marketing dollars.


As a doctor, in the past few years you’ve seen:

  • Your hours increase
  • The amount of time you can dedicate to a patient decrease

And yet – You’re making less!

You’ve experienced drastic changes in insurance policies.

You’ve watched your colleagues rethink their practice structure altogether.

Insurance companies, hospitals, and practices used to be your biggest supplier of regular patients, but times are changing.

Today, your online presence and marketing strategy is more important than ever before.

If you want to earn more money, have more time to spend with your family, and get out from under the thumb of insurance companies there are a couple of things you MUST do:

  • Have a high-quality, information-packed website
  • Consistent inbound marketing techniques
  • Great SEO throughout your marketing strategy

But you don’t have time to be a full-time doctor, cranking out 60+ hours a week and work on your online presence!

That’s where I come in.

I’m Moos, a medical freelance copywriter and inbound marketing strategist.

When you work with me, I create an inbound marketing strategy that will show future patients why they should come to you.

You’ll save time and energy as patients choose you out of the crowd.

Doctors with a strong online presence have the luxury of dealing with insurance companies less and have more control over how they run their practice.

Ready to save time and earn more? Get your free 15-minute consultation.

Why Work With Me?

Words are more important in medical copywriting than other industries because they explain the effects of drugs, procedures, new technology, and potential side effects. Though your medical copy cannot replace the advice of your expertise, it still impacts lives. Your copy can exhibit your expertise or undermine all your hard work in the blink of an eye.

With a background in biology and scientific research, I make sure your content is backed by the most reputable studies but is still human-friendly. Because what I do converts readers into patients – I inform, excite, and inspire your readers to act!




My landing pages regularly convert higher than industry standard. This landing page for a fertility hormone tracker now has a 50% higher conversion rate.

Higher conversion rates mean more sales, more customers, and more impact.
Each landing page has a unique goal and offer but having copy that reaches the right people is essential to its conversion.

Get higher conversions for your landing pages but also attract ideal patients with effective copy.



Revamping all of their web content and remodeling their blogs content structure led to Eudaimonia Recovery Homes expanding their services to Austin, Texas.

Presenting your vision in a structured way can turn unenthused prospects into eager patients.

In February of 2016, another step of the company’s history occurred, as Eudaimonia Recovery Homes made another expansion outside their home state into Denver, Colorado.



When we started working together, Darla V. Capetillo wanted to have a full practice with a waiting list.

She now has a multi-year waiting list for and has expanded to 4 locations within the Seattle area.

Darla V. Capetillo is a brilliant doctor with a remarkable passion for helping patients and other practitioners.



MD Beauty Clinic is an authoritative resource for men struggling with mental health issues.

We created website copy and informational content that is now an authoritative source for other medical professionals, and people seeking counseling alike.

SEO optimized content that has been posted years ago is still gaining momentum in the google search engine.

It doesn’t make sense to spend a fortune on your web design, without effective copywriting to reap the rewards. You’re copy is what ranks you on search engines and connects you with your audience.



Opt-ins are one of my favorite marketing techniques because they create value for your audience and grow your email list.

When you have an email list of readers who love the value you deliver, you create devoted customers.With Dr. Jockers, I create high-value opt-ins that transform their curious potential clients into lifelong customers.



They received a 30% increase in patient follow ups in only a 6 month period. How was this done? Their social media content to follow along w/ their SEO optimized, allowing them to rapidly build momentum in the google search rankings and Pinterest.

Adding a graphic preview to each blog post made it easier to entice readers to check out the full story, and build a stronger patient/counsellor connection.

Our Clients


Cups of coffee


Years of Business


Words Written


Customer Satisfaction


  • I’ve had the pleasure of working with MST on several occasions – ideas are always creative and well-thought-out. Writing always hits the mark. I hope to be able to work with him again soon!

    Katherine Sakovich, Marketing Manager – Mira Care
  • I found a gem with Moos Toure. Great writer, seamless communication, efficient delivery.

    Motaz Bunai, Creative Director – Everpost Marketing Agency

Services & Rates

I offer expert web content, articles, and blogs that convert readers into paying patients and long-lasting clients.

Working with me, you'll experience content that makes you more money and earns you respect in the medical community.

As a freelance medical writer, I combine my marketing and biology expertise to improve your practice and help you win new patients.

Every piece of content is thoroughly researched and always supported by scholarly resources and the newest scientific studies.

I don’t just write to reach a word count, I write to educate and inform. And I never stuff your content with spammy keywords – which actually hurts businesses as Google gets smarter. Instead, I use relevant, well-researched key phrases and points to drive your potential clients to act.

When you hire me I don’t just write for you. You also get:

  • Scholarly research on the topic. Cutting-edge studies to support procedures you’re offering.
  • Search Engine Optimization
  • Consumer research so I hit topics I know your audience wants to hear about.
  • Pitch article ideas and concepts based on your audience.
  • Format everything so it’s easy to read.
  • Photography that's royalty free and looks great.
  • Title everything in a way that attracts social media clicks.
  • Editing by my editor so that everything you receive is error free.

Sounds awesome, right? It is!! And that’s because I care about my clients. I know how long it takes to research and write carefully produced work. If you want in-depth content, then I’m your guy. I hit deadlines AND produce high-quality work. It's how I have the pleasure of working with great doctors like Dr. Jockers & Dr. Silvia Kang.

With that in mind, my price ranges for content are as follows…
  • Landing pages, whitepapers, opt-ins and ebooks are priced on a case-by-case basis.
  • Web page content: Beginning at $2500
  • Primary source articles: Beginning at $200
  • Blogs: Beginning at $100
  • Email Sequences: Beginning at $200 per email
**Ask me about monthly retainers & bundles for timely and consistent content with subscription-based pricing.**   Want to invest in content that actually converts your readers into patients? Then let’s chat!

Breathe life into your online presence. If you want to attract more patients, inbound marketing is a proven technique for doctors, and I’m here to help.

Educate and create lasting connections. Original web content and blogs that target your audience take you from relying on your practice to becoming a leader in your industry.

Capture your audience with content that has a pulse. Updating your blog regularly lets your patients know you are THE expert in your field.

About Me

Profile pic About Me Stephan Toure

Hi, I’m Moos Toure, a freelance medical copywriter and biology nerd. 

I started out as a pre-med major but quickly became worried I would end up pushing pharmaceuticals instead of really helping people live healthier lives. I took my passion for writing and helping people and channeled it into copywriting for functional medicine doctors and health & wellness leaders.

I don’t want to simply fix the sickness, I want people with confusing and often low-level conditions to identify and tackle their symptoms head on.

Why do we think increasing back pain, brain fog, and forgetfulness are normal signs of aging? I hear people in their youthful 30’s chalk those symptoms up to “getting older.”

It doesn’t have to be this way.

I don’t believe we need to live in the sick/care model any longer. I believe we can take control of our health and optimize our lives to create a better daily existence and make our bodies perform in incredible ways!

Wondering why I’m different from other copywriters?

I give your web content, articles, and blogs a voice.

I research every topic until it’s completely understood and never deliver boring content that puts your readers to sleep.

I keep the “big picture” in mind.

Ultimately – I help you win leads through a comprehensive inbound marketing strategy.


Ready to talk goals? Send me an email and we can get started on discussing your marketing strategy!

From Our Blog


Ready to talk about your content marketing strategy? Let’s get started.

In this 15-minute check-up we will discuss the steps of your inbound marketing strategy:

1. Your goals – More patients? Higher income? More personal time? Retirement?

2. Your website & web content – How we will show your potential clients your expertise.

3. Your SEO – How well are you ranking in Google searches? 80% of patients research doctors online before committing.

4. Inbound marketing content – I pitch articles, blogs, case studies, social media presence, and come up with a long-term plan.

5. How I can save you time! You already have a full-time job – marketing yourself should not add to your work hours. With efficient check-ins, you tell me what you want and I find the most effective way to achieve those goals.